Georges At The Cove gets a face lift and goes mobile.

Building on the great content and technical platform developed over the years, Georges refined the user interface, improved on-site marketing, more tightly integrated email/social/display efforts, and created a new mobile web interface.

A deep dive in Google Analytics revealed a clear picture of what users wanted, and the site was dialed-in to more quickly serve up that content. Georges also wanted to streamline and optimize its extended marketing efforts. Social media strategies and integrations were updated to help "surface" the best content, while email/search/display systems were all refined to both improve the user experience and conversions.

And at the same time the site was being updated, it was efficient to add a mobile web interface. 1 in 5 users are currently accessing the site from a smart phone; the new interface will significantly improve the experience for those guests.