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Search Engine Marketing
Organic ranking and pay-per-click campaign management, across Google, Yahoo and MSN / Bing. Managed under one roof, we can leverage the individual strengths of both Organic SEO and PPC campaigns to maximize search marketing budgets.
Email Marketing
Complete campaign execution, including lead generation and list management, creative, production, and performance tracking. Leveraging A/B testing and best practices to help you reach your customers with the right message, at the right time, and in the right format. Email Service Provider relationships include ExactTarget, BlueHornet and Constant Contact.
Display Advertising
Branding or direct response, we have experience to manage campaigns from concept through production to trafficking and tracking. We negotiate media buys with local and national vendors, including campaigns that target mobile devices, and are comfortable working with all major media formats, server technologies and ad networks.
Digital PR / Public Relations
In addition to the traditional benefits, PR can be a powerful online tool to generate buzz, drive traffic, and build link popularity. Often overlooked as part of a comprehensive online marketing strategy, PR is a highly cost-effective way to communicate with customers and increase site traffic. Utilizing social media like Facebook, Twitter, and LinkedIn can take the relationship one step further.
Offline Marketing
For traditional media campaigns, we would direct you to one of our agency alliances. However, for existing clients requiring business systems, marketing collateral, prints ads, etc. we are happy to help.
Campaign Optimization & Analytics
Building and retrofitting sites to have the proper analytical "wiring". We help our clients to determine the key metrics for their specific organization, tapping the advanced functionality within Google Analytics, HitBox and Omniture. We then refine the Web site and the underlying analytics platform to record, measure and provide reports with insight and analysis in plain English.
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